Monthly SEO reporting

SEO reports that show what changed and what to do next

One clear report every month, built from Google Analytics, Search Console, keyword rankings, backlinks, page speed and a 210-point technical audit. Delivered as a PDF, an email and a live link.

  • Read-only access to your data
  • Compared with the previous month
  • Plain-language highlights
  • Your brand, if you are an agency
Northwind Dental
SEO report · October 2026
Sample data
Organic sessions
4,305
+7.6%
Search clicks
3,803
+9.3%
Impressions
128K
+9.7%
Keywords in top 10
147
of 956
Clicks from Google per day
October 2026September 2026
050100150Oct 1Oct 9Oct 17Oct 25

What's in every report

Six sections, each compared with the month before. Anything you don't need can be switched off.

Website traffic

Google Analytics 4
  • Organic and total sessions, users, engagement
  • Key events (leads, calls, sales)
  • Traffic by channel and device
  • Top landing pages

Google Search performance

Google Search Console
  • Clicks, impressions, CTR and average position
  • Top search queries with month-on-month change
  • Pages that win the most clicks
  • Clicks by device and country

Keyword rankings

DataForSEO
  • How many keywords rank, and how many in the top 10
  • Keywords that moved up, down, new and lost
  • Estimated organic visits and traffic value
  • 12 months of ranking history

Backlinks and authority

DataForSEO
  • Domain rank and referring domains
  • Domains gained and lost each month
  • Strongest sites linking to you
  • Spam score and followed-link share

Page speed and Core Web Vitals

Google PageSpeed Insights
  • Performance, SEO, accessibility and best-practice scores
  • LCP, INP and CLS against Google’s targets
  • Mobile and desktop side by side
  • Real-user data where Google has it

Technical audit

210-point checklist
  • Pass rate by section and priority
  • Open issues with the fix for each
  • About 35 checks run automatically
  • The rest reviewed by a person

A 210-point technical audit, kept current

Rankings depend on more than content. The audit checks how search engines and AI assistants crawl, understand and trust the site, then ranks every open issue by priority so the most important fixes come first.

  • Critical, high, medium and low priorities
  • Each failing check comes with how to fix it
  • Covers mobile search, desktop search and AI search
  1. 1.Crawlability & Indexing36 checks
  2. 2.Brand Protection10 checks
  3. 3.Security & Trust16 checks
  4. 4.On-Page & Content34 checks
  5. 5.Structured Data15 checks
  6. 6.Performance & CWV25 checks
  7. 7.Authority & Links13 checks
  8. 8.Mobile & UX20 checks
  9. 9.Local & International10 checks
  10. 10.AI & Answer-Engine Readiness16 checks
  11. 11.Monitoring & Governance15 checks

How it works

  1. 1

    Connect your data

    Sign in with Google once to give read-only access to Analytics and Search Console. Rankings and backlinks come from DataForSEO, and page speed from Google, with nothing to install on your site.

  2. 2

    Audit the site

    Automated checks cover redirects, HTTPS, robots.txt, sitemaps, meta tags, structured data, security headers and more. The rest of the 210-point checklist is reviewed by hand and kept up to date.

  3. 3

    Get the report every month

    On the day you choose, last month’s report is generated and emailed as a PDF with a link to the live version. Each one includes a short written overview and the next steps.

For agencies

Send it under your own name

The same reports, fully white-label, for every client you look after. Set it up once per client and the monthly report goes out on its own.

  • Your logo, name and brand colour on every report, page and email
  • Reports sent from your own domain, replies come to you
  • PDF download, share link and email for each client
  • A schedule per client, so the monthly report sends itself

Questions

What do I need to get started?

Access to the website’s Google Analytics 4 property and Search Console. If you don’t have them set up yet, that is the first thing we fix, because the report depends on them.

Can you change anything on my website?

No. Google access is read-only: the reports can see traffic and search data but cannot change your site, your Analytics settings or your Search Console.

How is this different from the Google Analytics dashboard?

Analytics shows raw numbers. The report puts traffic, search, rankings, backlinks, speed and technical health on a few pages, compares each with the month before, and says in plain language what changed and what to do next.

What is in the technical audit?

210 checks in 11 sections, from crawlability and indexing to security, structured data, Core Web Vitals, local SEO and readiness for AI search. Each is marked pass, fail or not applicable, and every failing item comes with how to fix it.

When does the report arrive?

Once a month, early in the month, covering the full previous month. Search Console needs a couple of days to finish its data, so the default is the 2nd.

Can agencies send these to their own clients?

Yes. Reports are white-label: your name, logo and colours, sent from your own email domain. Your clients never see ours.

See exactly what you would get

The sample report is a full monthly report for a made-up dental practice, with every section filled in.