Sample monthly SEO report
Deon SEO ReportsSample data
SEO performance report
Northwind Dental
northwinddental.example
October 2026
October 1, 2026 to October 31, 2026, compared with September 2026
Prepared by
Deon SEO Reports
deonseoreports.com
01Summary
October 2026Organic sessions
4,305
+7.6%
Search clicks
3,803
+9.3%
Search impressions
128K
+9.7%
Average position
14.1
−1.2
Key events
242
+18.6%
Keywords in top 10
147
of 956 ranking
Arrows show the change compared with September 2026.
Overview from Deon SEO Reports
A strong month for organic search. Clicks from Google rose again, led by the emergency dentist and teeth whitening pages, and more keywords reached the first page. A handful of critical technical issues are still open; they are first on next month’s list.
Highlights this period
- Organic sessions grew 7.6% to 4,305, up from 4,001 in September 2026.
- Key events (conversions) grew 18.6% to 242, up from 204 in September 2026.
- Organic search drove 61% of all sessions.
- Google Search clicks grew 9.3% to 3,803, up from 3,479 in September 2026.
- Search impressions grew 9.7% to 127,724, up from 116,427 in September 2026.
- Average position improved from 15.3 to 14.1.
- Biggest query gain: “dentist near me” with 532 clicks (+91).
- Opportunity: “dentist near me” ranks at 5.9 with 6,544 impressions, within reach of the top results.
- The site ranks for 956 keywords in United States, 147 of them in the top 10.
02Website traffic
Google Analytics 4Organic sessions
4,305
+7.6%
All sessions
7,110
+8.0%
Users
5,759
+9.4%
Engagement rate
63.0%
+3.3%
Key events
242
+18.6%
Avg. session duration
1m 34s
+6.8%
Organic sessions per day
October 2026 compared with September 2026
October 2026September 2026
Sessions by channel
- Organic Search4,30561%
- Direct1,15016%
- Paid Search5618%
- Referral3936%
- Organic Social3655%
- Email2243%
- Unassigned1122%
Sessions by device
64%
32%
- Mobile4,550
- Desktop2,275
- Tablet284
New users
4,693
+9.7%Organic key events
177
+16.4%Top landing pages
| Landing page | Sessions | Engagement | Key events |
|---|---|---|---|
| / | 1,920 | 61% | 41 |
| /services/teeth-whitening | 924 | 58% | 23 |
| /services/dental-implants | 782 | 59% | 19 |
| /emergency-dentist | 640 | 62% | 41 |
| /blog/how-often-should-you-see-a-dentist | 569 | 62% | 32 |
| /services/invisalign | 498 | 77% | 23 |
| /new-patients | 427 | 68% | 17 |
| /contact | 356 | 70% | 11 |
03Google Search performance
Google Search ConsoleClicks
3,803
+9.3%
Impressions
128K
+9.7%
Average CTR
3.0%
−0.4%
Average position
14.1
−1.2
Clicks per day
vs. September 2026
October 2026September 2026
Impressions per day
vs. September 2026
October 2026September 2026
Top search queries
Change in clicks and position compared with the previous period
| Query | Clicks | Change | Impressions | CTR | Position | Change |
|---|---|---|---|---|---|---|
| dentist near me | 532 | +20.6% | 6,544 | 8.1% | 5.9 | +0.1 |
| northwind dental | 456 | +12.9% | 1,183 | 38.5% | 1.3 | −0.6 |
| emergency dentist | 304 | +10.5% | 4,597 | 6.6% | 7.8 | +0.5 |
| teeth whitening cost | 228 | +20.6% | 2,017 | 11.3% | 4.4 | −1.3 |
| dental implants cost | 209 | +18.8% | 3,559 | 5.9% | 9.0 | −0.5 |
| invisalign near me | 190 | +15.9% | 3,399 | 5.6% | 9.1 | −0.7 |
| family dentist | 171 | +23.9% | 1,919 | 8.9% | 5.9 | +0.6 |
| how often should you go to the dentist | 152 | +23.6% | 1,031 | 14.7% | 2.8 | +0.2 |
| same day crowns | 122 | +11.9% | 1,609 | 7.6% | 6.6 | +0.7 |
| pediatric dentist near me | 114 | +11.8% | 2,407 | 4.7% | 11.6 | −1.0 |
| northwind dental hours | 106 | +16.5% | 252 | 42.0% | 1.3 | −1.0 |
| tooth extraction aftercare | 99 | +17.9% | 1,021 | 9.7% | 5.4 | −1.2 |
Top pages in search
| Page | Clicks | Position |
|---|---|---|
| / | 1,103 | 4.8 |
| /emergency-dentist | 456 | 3.5 |
| /services/teeth-whitening | 418 | 9.0 |
| /services/dental-implants | 380 | 6.2 |
| /blog/how-often-should-you-see-a-dentist | 304 | 7.7 |
| /services/invisalign | 266 | 8.5 |
| /blog/dental-implants-cost-guide | 190 | 11.3 |
| /new-patients | 152 | 10.8 |
Clicks by device and country
67%
30%
- Mobile2,548
- Desktop1,141
- Tablet114
- USA3,46191%
- CAN1524%
- GBR762%
- IND571%
04Keyword rankings
DataForSEORanking keywords
956
United States
Keywords in top 10
147
15% of all
Est. monthly visits
3,629
from rankings
Traffic value
$12.3K
if bought as ads
Keywords by ranking position
Google United States, as of November 13, 2026
19%
34%
32%
- Pos. 121
- Pos. 2–340
- Pos. 4–1086
- Pos. 11–20182
- Pos. 21–50325
- Pos. 51–100302
New
58
Improved
143
Declined
87
Lost
21
Ranking keywords by month
Top ranking keywords
Sorted by estimated traffic
| Keyword | Position | Change | Monthly searches | Ranking page |
|---|---|---|---|---|
| dentist near me | 6 | 2 | 5,880 | /dentist-near |
| northwind dental | 1 | 1 | 5,040 | / |
| emergency dentist | 8 | New | 3,360 | /emergency-dentist |
| teeth whitening cost | 4 | 1 | 2,520 | /teeth-whitening |
| dental implants cost | 9 | 2 | 2,310 | /dental-implants |
| invisalign near me | 9 | 1 | 2,100 | /invisalign-near |
| family dentist | 6 | 1 | 1,890 | /family-dentist |
| how often should you go to the dentist | 3 | 2 | 1,680 | /how-often |
| same day crowns | 7 | 1 | 1,340 | /same-day |
| pediatric dentist near me | 11 | 2 | 1,260 | /pediatric-dentist |
| northwind dental hours | 1 | New | 1,180 | / |
| tooth extraction aftercare | 5 | 2 | 1,090 | /tooth-extraction |
05Backlinks and authority
DataForSEODomain rank
38
out of 100
Referring domains
318
291 root domains
Backlinks
2,847
71% followed
Spam score
7%
low
Referring domains gained and lost
Per month
GainedLost
Strongest referring domains
| Domain | Rank | Links |
|---|---|---|
| healthgrades.example | 81 | 4 |
| citychamber.example | 64 | 2 |
| localnews.example | 61 | 3 |
| dentaldirectory.example | 57 | 12 |
| smileblog.example | 49 | 6 |
| neighborhoodguide.example | 44 | 1 |
| wellnesshub.example | 41 | 2 |
| parentsnetwork.example | 37 | 5 |
06Page speed and Core Web Vitals
Google PageSpeed InsightsMobile
Core Web Vitals from real-user data
Performance
Needs work
SEO
Good
Accessibility
Needs work
Best practices
Good
LCP
2.9 s
Failstarget 2.5 sINP
240 ms
Failstarget 200 msCLS
0.05
Passestarget 0.1Desktop
Core Web Vitals from real-user data
Performance
Good
SEO
Good
Accessibility
Needs work
Best practices
Good
LCP
1.7 s
Passestarget 2.5 sINP
110 ms
Passestarget 200 msCLS
0.03
Passestarget 0.1Tested page: https://northwinddental.example/. Scores of 90 and above are good, 50 to 89 need work, below 50 are poor.
07Technical audit
210-point site and server auditPass rate
75%
of applicable checks
Checks reviewed
168 / 210
80%
Open issues
41
marked as failing
Critical issues
8
fix these first
Audit results by section
210-point technical site and server audit
| Section | Checks | Pass | Fail | N/A | To review | Pass rate |
|---|---|---|---|---|---|---|
| 1. Crawlability & Indexing | 36 | 26 | 7 | 2 | 1 | |
| 2. Brand Protection | 10 | 5 | 2 | 0 | 3 | |
| 3. Security & Trust | 16 | 13 | 1 | 0 | 2 | |
| 4. On-Page & Content | 34 | 21 | 10 | 1 | 2 | |
| 5. Structured Data | 15 | 10 | 2 | 1 | 2 | |
| 6. Performance & CWV | 25 | 15 | 6 | 0 | 4 | |
| 7. Authority & Links | 13 | 8 | 3 | 0 | 2 | |
| 8. Mobile & UX | 20 | 7 | 4 | 0 | 9 | |
| 9. Local & International | 10 | 3 | 3 | 2 | 2 | |
| 10. AI & Answer-Engine Readiness | 16 | 9 | 1 | 1 | 5 | |
| 11. Monitoring & Governance | 15 | 3 | 2 | 0 | 10 |
Checks by priority
| Priority | Checks | Pass | Fail |
|---|---|---|---|
| Critical | 51 | 38 | 8 |
| High | 91 | 57 | 21 |
| Medium | 66 | 24 | 11 |
| Low | 2 | 1 | 1 |
What the audit covers
Crawlability and indexing, brand protection, security, on-page content, structured data, performance and Core Web Vitals, authority, mobile experience, local and international setup, AI and answer-engine readiness, and ongoing monitoring. Each check is marked pass, fail or not applicable.
Open issues to fix
Showing the 8 highest-priority of 41
- CriticalHTTP→HTTPS 301Server-level 301
- Criticalrobots.txt reachable and correct - also check to see if an X-Robots is not blocking siteRemove stray Disallow: /, keep CSS/JS allowed
- CriticalNo accidental noindexRemove the tag or header, and re-request indexing
- Critical301 vs 302 used correctlyUse 301 for permanent moves
- CriticalClick depth of 3 or lessFlatten the structure, add hubs
- CriticalIndex coverage healthyFix the Crawled - not indexed and excluded reasons
- CriticalStaging and dev sites blockedPassword-protect staging, noindex
- CriticalUGC links marked ugc/nofollowSet rel attributes
08Next steps
Deon SEO ReportsPriorities for the coming month, based on the open audit issues:
- HTTP→HTTPS 301. Server-level 301
- robots.txt reachable and correct - also check to see if an X-Robots is not blocking site. Remove stray Disallow: /, keep CSS/JS allowed
- No accidental noindex. Remove the tag or header, and re-request indexing
- 301 vs 302 used correctly. Use 301 for permanent moves
- Click depth of 3 or less. Flatten the structure, add hubs
Questions about this report?
Deon SEO Reports · deonseoreports.com
Sample report. Every number in it is generated for demonstration.
Report generated November 13, 2026. This report uses sample data for demonstration.